Created by Fabrice Hyber, les réalisateurs offers young artists new ways of producing artwork with the support of art and business schools around the world.
les réalisateurs is a structure that sets up in different locations with the support of two schools: in each city, a business school and an art school partner with les réalisateurs to welcome a new class of artists (6-10 people) per year for several years. Each artist selected by les réalisateurs has the opportunity to work on the production of an art project in partnership with companies, guided by Fabrice Hyber and the teaching staff of two partner schools.
les réalisateurs first took place in 2013 in Nantes, with the support of the School of Fine Arts in Nantes Métropole and Audencia Nantes. The first experimental edition opened in Paris in 2018, and the Rabat chapter is opening in September!
Why les réalisateurs today?
Fabrice Hyber: To create my work, I met with companies. This connection made me realize that they need new visions and new affiliations. Art offers various, open possibilities that les Réalisateurs will put in place.
Who are the “réalisateurs” students?
FH. Artists, entrepreneurs from all walks of life, driven by a project! This is large, to produce a work, an event, develop an idea; we welcome young creative talent to assist them in finding a form and the resources.
What is your role?
FH. To encourage energy so that the relationships are constructive, to put the projects in contact with the network of collectors, businesses and Woolways that I created throughout Europe.
My role is to guarantee the success of each project. The size of this school will allow me to monitor all the projects, ten in a eighteen month session.
What will happen?
FH. The program doesn’t teach a specialization. It’s tailor made and adapted to the creation of each project. We are trying to invent a creative environment and in many respects the pace of the program comes close to the timing of art, different every day. The two schools working with me are excellent in terms of the originality and the dynamic of the collective project.
Why is this an international school?
FH. Artists and businesses, especially in this region, are inclined to be international. We are no longer in nations but in global networks. The future objective is to create a network of director schools around the world: Rome, Milan, Rotterdam, Gothenburg, Barcelona, Hamburg, Stuttgart, Tokyo, Montreal, Singapore…
Why in Nantes ?
FH. I began to think about this project in Nantes at the beginning of the 1990s, when I produced the biggest soap in the world. How can a school learn to find within itself the impetus for partnership creation? Shouldn’t we invent this new link in the image of the film director? Nantes and its region is a land of entrepreneurs and home port to an extensive international network which will give these relationship challenges between art and business a new model.
What are the advantages for companies in the commitment to this project?
FH. Creative, technical, financial with tax exemption for the training and the production of the works. The cost is less than a promotional campaign. Small and Medium Enterprises (SMEs) are concerned, as well as top ranked businesses with a desire to be more innovative in the fields of thought, creativity. The business network is large: large companies need artistic added-value to dream, SMEs look for a strong social coherence by promoting the work tools of the employees: the artist is in the material more than in the concept and highlights the quality of the company’s products. This social added-value in the company is a huge issue. This leads to an ecology where an artist becomes almost the mental sponsor of the company.